Huawei #Perfect10 in an Imperfect World

Client   Huawei Mobile

Strategy & Creation   DDB&tribal

Director   Trevor McMahan

DOP   Kamil Płocki

Broadcast Production   Cut/Cut Production House

Postproduction   TELEVISOR

Digital Production   Happy Endians

This advertising spot as well as the entire digital campaign prepared for Huawei assumes that although the world around us is imperfect, there is still much to do to eliminate these imperfections as much as possible-this is what the Huawei brand has been trying to do for years, and the spot “# Perfect10 in an Imperfect World” is going to emphasize this. In quick consecutive shots, we see how Huawei employees, struggling with everyday challenges, try to meet their expectations at all costs and make the lives of the users of the latest technologies even easier. We show their intensive work, which in the end leads to the construction of the Huawei P10 – an ultra-modern smartphone, full of breakthrough solutions that make the world a better place for a growing number of people. The campaign promotes the functionalities of P10 and its unique design.

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