Amnesty International – #IWelcome – Live

#IWelcome – Live

Client   Amnesty International Polska

Strategy & Creation   DDB&tribal

Director   Bartosz Dombrowski

Broadcast Production   Papaya Films, Film Graphics, Quite Bright Films, Tantor Films

Co-production   Facebook & Facebook Creative Shop

Media   Mindshare Worldwide

The “IWelcome – Live” experiment is a continuation of the “LookBeyondBorders” project. In response to a few comments that were received that emotions in the project “LookBeyondBorders” were not authentic, but were the result of the director’s editing, in November 2017 similar events were conducted in four places around the world: Sydney, Nairobi, London and Mexico and presented live on Facebook. Participants had to look into each other’s eyes for four minutes. The live broadcast of the experiment was viewed by residents of Australia, Kenya, Great Britain and Mexico as well as refugees from countries such as Ethiopia, the The Democratic Republic of the Congo, Syria, Sudan, Honduras, Venezuela, Burma, Vietnam, Afghanistan and Iran. As a result of the eye contact, emotions quickly arose, and a special bond formed between strangers.

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