”#IWelcome – Live” awarded at Facecebook Awards 2017

DDB&tribal  won a Facebook Award  for “#IWelcome – Live” Amnesty International in the Cry category. The project received a distinction in the Love category as well. This is the only Polish project which received this award in 2017.

On 18 November 2016, the global secretariat of Amnesty International, in cooperation with DDB&tribal and Papaya Films, Facebook, and Facebook Creative Shop, Mindshare Worldwide conducted an international experiment as a part of the I Welcome campaign. The project involved local Amnesty International divisions and production houses in various countries: Film Graphics in Australia, Quite Bright Films in Kenya, and Tantor Films in Mexico. The Papaya Films production house coordinated all events and organised the event in Great Britain.

This experiment is a continuation of the DDB&tribal, Amnesty International Polska and Big Picture project entitled “LookBeyondBorders” conducted in May 2017 in Berlin. The movie that was produced with the use of this footage achieved phenomenal results and touched people around the world. In response to the few comments that the emotions exhibited by the participants were the result of editing and the work of the director, in November 2017 similar events were performed in four locations: Sydney, Nairobi, London and Mexico City and presented live on Facebook. The participants were to look each other in the eyes for four minutes. This was inspired by an experiment which proved that 4 minutes of eye contact brings people closer to each other more than anything else. The experiment, broadcast live, was attended by people from Australia, Kenya, Great Britain, and Mexico as well as immigrants from such countries as Ethiopia, Democratic Republic of Congo, Syria, Sudan, Honduras, Venezuela, Burma, Vietnam, Afghanistan and Iran. Authentic emotions quickly followed the eye contact and a unique bond developed between the strangers.

more info: facebookawards.com

 

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